PRIVACY POLICY
This Privacy Notice explains what personal data Metric collects on metric.id, why we collect it, and the rights you have under Indonesia’s Personal Data Protection Law (Law No. 27 of 2022, “UU PDP”). The data controller is PT Panel Asri Perkasa (“Metric”), Jl. Arteri Pondok Indah No. 10–10A, Kebayoran Lama, Jakarta Selatan 12240. Contact for all data matters: Contact@metric.id, +62 21 729 1520.
Last updated: November 2026.
1. Data from our forms
When you submit the e-brochure or consultation form, we collect only the fields shown in that form. We use this data solely to send you the catalogue and to follow up on your inquiry with product information and promotions via WhatsApp or email. The legal basis is your consent, given by submitting the form (UU PDP Article 20(2)(a)).
| Field | When collected | Purpose |
|---|---|---|
| Full name | Both forms | Identify you and address you correctly |
| WhatsApp number | Both forms | Deliver the catalogue and follow up |
| E-brochure only | Deliver the catalogue by email | |
| City | Both forms | Route you to the nearest showroom team |
| Unit interest | Consultation only | Prepare relevant product information |
| Source | Automatic | Know which page or button led you here |
2. Cookies and analytics (GTM)
We use Google Tag Manager (GTM) to manage measurement tags. By default every tag is denied (Consent Mode v2): no analytics or advertising cookie is set until you click Accept. Your choice is stored in the `metricid_consent` cookie for 12 months and re-applied on every visit. Clicking Reject keeps all measurement denied; the site works fully either way. For modelling purposes, click identifiers in page URLs may be preserved (URL passthrough) even while measurement stays denied.
After you accept, the following may run: Google Analytics 4 (aggregated visit statistics), Google Ads (conversion measurement), and Meta Pixel (advertising measurement). Form submissions also send pseudonymous events (`form_lead_success`, `generate_lead`) with a nominal value — no payment or transaction data is ever collected on this site. Where Enhanced Conversions is enabled, your email or phone number (normalized to E.164 format) is hashed (SHA-256) in your own browser before sending, so the raw value never leaves your device and never appears in analytics payloads.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| metricid_consent | Metric (first-party) | Remembers your Accept/Reject choice | 12 months |
| pll_language | Metric (first-party) | Remembers your language preference | 12 months |
| _ga, _ga_* | Anonymous visit statistics | Up to 24 months | |
| _gcl_au, _gcl_aw | Ads conversion measurement | Up to 90 days | |
| _fbp | Meta | Advertising measurement | Up to 3 months |
| metricidLead* (local) | — | Technical flags only, no personal data | Session |
3. Who receives your data
Form data: our sales team (email notification) and WhatsApp follow-up — never sold, never shared for third-party marketing. Analytics data: Google LLC and Meta Platforms Inc. under their own privacy policies (linked below); this may involve processing outside Indonesia. Links: Google Privacy & Terms (https://policies.google.com/privacy), Meta Privacy Policy (https://www.facebook.com/privacy/policy).
4. Retention
Form submissions are kept for 24 months from submission, then deleted. Cookie lifetimes are listed in the table above. Consent records are kept for 12 months.
5. Your rights
Under UU PDP you may request access to your data, correction, deletion, withdrawal of consent (also instantly via Cookie Settings), objection, and restriction of processing.
To exercise any right, email Contact@metric.id with subject “Personal Data Request”, stating your name, WhatsApp number, and what you want us to do. We respond within 30 calendar days, free of charge.
6. Security and changes
We apply reasonable technical and organizational measures and restrict data access to authorized staff; no internet transmission is completely secure. If this notice changes materially, we update the date above before the change takes effect (UU PDP Article 21(2)).
This notice covers metric.id only and does not cover payment or transaction data — this site does not process payments.
