A. Need to have more value
 

     At present day the competition in the apartment rental business is increasingly prevalent so that the apartment must have more selling value than its competitors, while making your apartment space more attractive in terms of design and more comfortable to live in, it will make higher opportunity to get tenants quickly with suitable prices.

B. Long-lasting
 

     The attractive design is not enough to make the tenant comfortable in the apartment, so the furniture must also be able to facilitate every activity and last long so that the occupants will feel comfortable in the apartment.

C. Quick response in every repair
 

     Service is must be fast and easy to contact so if at any time the tenant needs repairs can be served quickly.

D. Simple, easy to clean, and durable
 

     Apartments usually have a limited space so a simple design is needed but does not override every aspect of the furniture function, for example a bedroom that can be used as a workplace here designers are required to be able to meet the needs of apartment furniture that has limited space, the apartment is also must be easy to clean and of course durable.

E. Design style: international
 

     Premium apartments usually interested by the high-taste customer because usually the tenants of the apartment are expatriates (America, Europe, Japan, Korea, Singapore, etc.) who have residential expectations who have the same comfort as to where they live.